Frontier GTM: Your Advisory Partner for AI-Native Cybersecurity Startups

From Google Security, Wiz, Glean, Microsoft to your cap table.

Work With Me

The Startup Gauntlet: Common Pitfalls in AI & Cybersecurity

The market is shifting fast. Legacy assumptions about product architecture, GTM strategy, and competitive moats no longer hold. Here's what every AI-native cybersecurity startup must confront:

Adapting to the AI Paradigm

Legacy product paradigms - SIEM, SASE, EDR - no longer apply in a world where human machine collaboration is de rigeur. We help you decide how to build and position in the market.

Navigating the Frontier Models

Athropic and OpenAI aren't your competitors, they're your distribution. Most founders get this backwards.

Go-to-Market Must Evolve

The traditional CISO-to-channel-partner motion is being disrupted. Buyers are more informed, cycles are compressed, and the path from POC to production looks nothing like it did three years ago. Your GTM needs to be as innovative as your product.

My Expertise: Your Strategic Advantage

I am a seasoned partnerships and go-to-market operator who has taken to market some of the most consequential security products of the few years.

Alex Popp:

Go-to-Market

Alex has built scalable revenue streams from zero. He stood up the largest reseller partnership at Google Security and led cloud partner sales at Wiz and Glean, with tours of duty at Microsoft. Direct, channel, OEM, MSSP: I've built each motion from scratch.

I get compensated when you win.

I embed directly with your team as fractional executives so you get senior operator experience.

Equity-only, no retainers.

I act as your fractional business development executive. I craft the customer acquisition strategy, identify the right channel and partner motions, and sit in the room with your earliest customers and partners to land those critical first wins.

Ready to Build Something Exceptional?

If you're building an AI-native cybersecurity product and need an operator who's built indirect channels before, I'd love to talk. Whether you're pre-seed or scaling toward Series A, Frontier GTM can help you move faster & smarter.

Partner Identification

Align your partners to your product strategy

Alliance Recruitment

Convince those first partners to invest in a joint GTM

Channel Sales Activation

Activate those prtners to actually drive net new business